Ministry of Textiles empowered all ginners (who operate cotton gins which separate cotton fibre from seeds) in India to produce Kasturi Cotton Bharat brand.
Kasturi Cotton Bharat
- Overview:
- Kasturi Cotton: A premium quality cotton from India, offering 100% traceability and certification.
- Technology Utilized: Blockchain technology is employed to ensure the traceability of cotton from farm to fabric.
- Initiative:
- Joint Effort: Launched by the Ministry of Textiles, Cotton Corporation of India, along with various trade bodies and industry stakeholders.
- Objective:
- Self-Regulation: Focuses on self-regulation by taking full responsibility for the branding, traceability, and certification of Indian cotton.
- Global Competitiveness: Aims to enhance the global competitiveness of Indian cotton and create a sustainable ecosystem for its production and distribution.
- Implementing Agency:
- TEXPROCIL: The Cotton Textiles Export Promotion Council is the designated agency responsible for implementing the Kasturi Cotton Bharat initiative.