Description
Focuses on marketing strategies to connect rural producers to larger markets, improving their income and growth prospects.
Relevance:
Crucial for understanding rural economy dynamics and market linkages.
Key Features:
- E-marketing Platforms: Introduction of eNAM and digital trade.
- Value Chain Development: Strengthening producer groups and cooperatives.
- Policy Interventions: Promoting agro-processing and rural logistics.
Ideal For:
UPSC and State PSC aspirants studying rural economy, marketing, and entrepreneurship.
